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The perfect skincare routine for men

It’s not just women who need to look after their skin. Men's skin is also subject to daily stresses such as sun exposure, pollution and shaving, which can cause dryness, irritation, and premature aging. However, a well-structured skincare routine can help keep skin looking healthy, hydrated and toned.

For men who shave regularly, shaving can cause irritation and discomfort, such as redness and ingrown hairs. To counteract these discomforts, it is important to use specific products and moisturize the skin after every shave.

The steps in a men's skincare routine

Male skin has different characteristics than female skin and has specific needs. That’s why men need a suitable skincare routine.
Here are the steps in a men's skincare routine:

a. Cleansing

It is essential to cleanse your skin morning and evening. A facial cleanser, available in different formulas (such as gel, cream or foaming), can be used to cleanse the skin. This helps eliminate excess sebum, dust and smog particles, which settle on your skin during the day. Aquapower Cleanser by Biotherm is a foaming cleanser that helps remove impurities and excess sebum without drying out the skin. This product is formulated with ingredients such as thermal water, iron trace element and glycerin to deeply cleanse the skin and leave it soft and moisturized. To use, simply massage the cleanser gently onto your damp face, then rinse with lukewarm water.

b. Purifying Mask

Applying a purifying mask after cleansing can be helpful in reducing the appearance of pores and controlling skin oiliness. T-Pur Mask by Biotherm is formulated with exfoliating rhassoul clay and marine mineral complex (seaweed extract + zinc) to remove impurities and excess sebum, leaving the skin fresh and purified. To use, apply a thin layer to dry skin avoiding the eye area, leave on for 3-5 minutes, then rinse off with lukewarm water.

c. Moisturizing

Shaving could lead to dehydrated skin. It’s therefore important to apply a facial moisturizing cream daily, morning and evening. Choose the right cream for your skin type: for oilier skin, choose a light cream; for drier skin, a more moisturizing cream.
Aquapower Cream by Biotherm is a lightweight, non-greasy cream that helps hydrate the skin and reduce the appearance of wrinkles. It is formulated to help restore moisture to the skin and protect it from pollution. To use, apply to clean, dry skin, massaging gently until fully absorbed.
If more hydration is needed, Aquapower Advanced Gel from Biotherm is an excellent choice. This lightweight moisturizing gel is enriched with Life Plankton and bioceramides to help plump the skin and provide intense hydration for 72 hours. It also helps reduce the appearance of wrinkles and fine lines. To use, apply a small amount to clean, dry skin, massaging gently until fully absorbed.

d. Shaving

Before shaving (preferably with a double-bladed razor as it is more effective), you should prepare the skin by washing it with warm water.

Next, apply shaving foam or gel (such as the Shaving Gel by Biotherm) to damp skin, to make the razor glide better and avoid any redness or irritation.

After shaving, dry the skin with a soft cloth and apply aftershave: a great product to use is Razor Burn Eliminator by Biotherm. Thanks to its formulation enriched with soothing agents, this aftershave lotion helps prevent the appearance of skin irritation and redness on the skin of the face due to shaving. Its light, non-greasy texture absorbs quickly without leaving a residue on the skin, imparting a feeling of freshness and hydration. Furthermore, its delicate masculine fragrance gives the skin a pleasant, long-lasting scent. Razor Burn Eliminator is suitable for all skin types and can be used daily after shaving to keep the skin hydrated, soft and protected.

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