OUR BRAND PLATFORM
[ SKIN FITNESS ]
With Skin Fitness, Biotherm offers a complete range of premium skincare designed for active women and men seeking effective solutions for a fitter skin: a skin that looks younger, stronger, healthier, in shape for longer! Combining cutting-edge biotechnology, with its proprietary Biotech Plankton™, and with fitness supplements, Biotherm powers up your skin cells metabolism.
Iconic product ranges include among others Aquasource, Aquapower, Force Supreme, Lait Corporel, Collagen Fit and the Waterlover sun care. While some say efficacy, and others say sensoriality, we offer the best of both worlds : sensorial efficacy. You can enjoy the performance while having amazing textures, colors and fragrances.
Biotherm’s efficacy is matched only by its commitment to sustainable innovation. With its Water Lover program, Biotherm has been committed to actively reducing its impact and contributing to preserving the Ocean since 2012. This commitment is reflected in formulas that are designed to be more respectful, eco-designed packaging with a plastic circularity goal, and ongoing support for the scientific community.
SKIN FITNESS
A UNIQUE APPROACH
Since 1952, Biotherm has always fostered a pioneer spirit in creating skincare that resonates with people’s aspirations of their time: with the body liberation movement in the 60’s we created the first firming body care; with longer holidays in the sun in the 70’s we invented the first anti-wrinkle suncare; and when men started to look after themselves in the 80’s, we offered them the first range tailored specifically for their needs.
Our unique Skin Fitness approach is strongly anchored in Biotherm’s DNA, it supports an active lifestyle that is embraced by more and more people in the world today, as they fulfill their fitness aspiration.
Biotherm offers effective solutions designed for everyone seeking a fitter skin. By supporting the skin's metabolism – much like training optimizes your body for health and strength – our products enhance its natural performance.
With Biotherm, You Work Out, We Work In!
Charles Haddad
Biotherm Global President
1952
MONACO, THE FIFTIES, A WOMAN’S INTUITION
Jeanine Marissal believed in enhancing skin life natural processes and hence patented the use of thermal plankton in skincare products.
She lays the foundations of what is still the DNA of the brand: products based on natural ingredients that provide effective solutions to women’s problems while also being enjoyable to use.
“I worked only on the basis of observation and intuition, forming hypotheses and testing them for myself and on myself,” - Jeanine Marissal
© DR / L'Oréal Heritage
1974
A STATE-OF-THE-ART CENTER,
ROYALLY HONORED
Following the acquisition by L’Oréal, Biotherm inaugurated a cutting-edge research center and production plant in the heart of Monaco.
Her Serene Highness Princess Grace of Monaco inaugurates the brand’s new seven-storey headquarters in the principality.
© DR / L'Oréal Heritage
1982
A WOMAN AT THE HELM
Biotherm expresses its love of Water by sponsoring French sailor, Florence Arthaud.
This photo is of Florence on the boat Biotherm II on the Route du Rhum in 1982.
8 years later she becomes the first woman to win the gruelling race.
Florence Arthaud exemplifies the history of strong women at Biotherm - she undertook her first transatlantic trip when she was just 18 years old.
© Jean Guichard / Getty Images
1985
THE WORLDWIDE #1 MEN'S SKINCARE
In 1985, Biotherm becomes the first beauty brand to develop a premium skincare line for men.
To date, Biotherm Homme remains the worldwide #1 brand in premium men’s skincare.
© DR / L'Oréal Heritage
BIOTHERM STORIES
[ GET INSPIRED BY MORE BIOTHERM’S COMMITMENTS ]
OUR BIOSCIENCE
Working with our labs, 6 essential interconnected mechanisms have been identified, 6 key "exercises" for fit skin [...]
OUR SUSTAINABILITY COMMITMENTS
Science and sustainability go hand-in-hand. Our work with Biotech is closely linked to our Live by sustainability commitments[...]
OUR WATERLOVER COMMUNITY
Since the 70's Biotherm has shared its love for the ocean with a community of Water Lovers: NGOs, artists, and citizens committed to creating a better future for our oceans.[...]
